Category: Uncategorized

Choosing the right digital marketing agency is a critical decision for private and independent schools. With the market becoming increasingly competitive, finding an agency that understands the unique challenges and opportunities of private and independent Schools is paramount. Here’s a detailed comparison of why a digital marketing agency specializing in the private and independent school… Read more

If you’re a private or independent school marketer, do you sometimes utter the admissions department name through clenched teeth? If you’re on the admissions team do you sometimes wish the marketing department could deliver better leads or wonder what they’re even doing? It’s no secret that even the most well-intentioned private school marketing and admissions… Read more

In today’s digital age, private schools face a competitive landscape where effective marketing is crucial to attracting and retaining students. To stand out, schools must embrace comprehensive digital marketing strategies that leverage social media, SEO, and content marketing. These tools not only enhance visibility but also foster engagement with prospective families. Here’s how private schools… Read more

In the competitive landscape of private and independent schools, marketing strategies can make the difference between thriving and merely surviving. Many schools focus their advertising efforts primarily during the academic year when prospective students and their families are actively thinking about education. However, there’s immense value in maintaining a consistent advertising presence throughout the entire… Read more

In a production environment, even the best-planned projects being executed through the most streamlined of teams can make mistakes. Here’s a story about how an elite digital marketing team made a small error that resulted in outstanding results for a small private school and a fresh look at location targeting for me personally. Background: I… Read more